ITC to organize Friendly Football Match with Mohun Bagan to foster new talent in Kolkata

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Sunfeast Kolkata School Football League Champions & Mohun Bagan Athletic Club set to battle on the football field
An initiative to encourage the sport in the region and build an ecosystem for football in the country
St. James School, Sunfeast KSFL 2018 winners will play a friendly match against Mohun Bagan Athletic Club on 4th April, 2019 at Mohun Bagan Ground from 3:30 pm onwards.

Kolkata, 2 April 2019: ITC’s Sunfeast will organize a Friendly Football Match with Mohun Bagan to foster new talent in the city. Sunfeast Kolkata School Football League 2018 (KSFL) champions, St James School will play a friendly match against Mohun Bagan Athletic Club, U-18 team in Kolkata on 4th April, 2019 at Mohun Bagan Ground from 3:30 pm onwards. ITC’s Sunfeast is organizing the match with an endeavor to encourage the sport in the region, foster new talent and build an ecosystem for football in the country. The exhibition match will serve as a strong platform for talented players to exhibit their football skills. The match will be attended by eminent officials of the football fraternity like honorable Chief Guest Sri Babun Banerjee, Secretary, Bengal Hockey Association and Football Secretary of Mohun Bagan Athletic Club and renowned football players Sri Monoranjan Bhattacharya, Sri Prasanta Banerjee, Sri Debashish Mukherjee and Sri Hemanta Dora. The brand will be organizing more matches in the future to allow Sunfeast Football champions to play against reputed clubs and nurture their skills & knowledge about the game and gain more exposure in the field with renowned national players.

Commenting on the upcoming friendly match Mr Paritosh Wali, Chief Operating Officer, Biscuits & Confections Cluster, Foods Division, ITC Limited said, “We at ITC are delighted to host the friendly match between Sunfeast Kolkata league winners, St. James School against the top football club in India, Mohun Bagan Athletic. This would be a great exposure for promising players to showcase skills and fulfill their endeavors in playing professional football tournaments. We are honored to provide such opportunities in creating an empowered environment for budding Indian football players to blossom and make our country proud.”

Also, commenting on the match Mr. Babun Banerjee, Secretary of Bengal Hockey Association and Football Secretary of Mohun Bagan Athletic Club said, “We are excited about this initiative of Sunfeast biscuits for promoting football and creating opportunities for youngsters. These initiatives will help strengthen the love, passion and understanding of the game across regions. We hope the brand would continue encouraging young players to have an appetite for the game and create more prospects in bringing excitement for the game.”
About ITC Foods: ITC’s branded packaged foods business is one of the fastest growing foods businesses in India, driven by the market standing and consumer franchise of its popular brands – Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman and GumOn. The Foods business is today represented in multiple categories in the market – Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and the newly introduced Juices & Beverages. ITC’s Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC’s in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and a robust distribution network. ITC’s uncompromising commitment to its consumers ensures adherence to high levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products. The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC’s Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.

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