Korea’s Leading Beauty Brands, Innisfree and Laneige Launch Their First Outpost in Lifestyle, Quest Mall, Kolkata

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Kolkata, March 7, 2020: Innisfree, the Korean naturalism brand from the pristine Jeju Island, South Korea along with the Korean skincare brand, Laneige launches in Kolkata at Lifestyle Store, Quest Mall.

For the first time, the two Amore Pacific brands, Innisfree and Laniege have set their foot-print in Eastern India together. This is also the brands’ first association with Lifestyle Stores. The space is designed to bring the beauty brands to life and connect with its large network of beauty enthusiasts in Kolkata to cater to their skincare needs, focused on the ability to play, experiment and engage with its high-quality and innovative products.

Lifestyle is India’s leading fashion destination for the latest trends. Part of Dubai based retail and hospitality conglomerate – The Landmark Group, Lifestyle brings multiple categories including men, women and kids’ apparel, footwear, handbags, fashion accessories and beauty under the convenience of a single roof. Lifestyle provides seamless and hassle-free shopping, offering leading national and international brands along with the convenience of a true omni-channel experience.

The new footprint for the brands encompasses a unique experience with all the latest launches across skincare, offering a full range of 100% natural and pure product lines. With the newest outpost, Innisfree brings an assortment of over 150 SKU’s from the brand, of Skincare products like ‘Pore Blur Range’, ‘Jeju Cherry Blossom’ & ‘Camellia Hair Care’ to name a few and 30 SKU’s from Laneige like, Water Sleeping Mask, Lip Sleeping Mask, Water Bank Hydro Essence to name a few.

Quote from Mr. Doyoul Lee, General Manger AmorePacific, “We are encouraged by the appreciation and overwhelming response that Innisfree has received from its consumer’s from different parts of India now. Due to this we are able to open in new parts of the country.

This is a very special store for us and have lot of “firsts“. First of all, this is our first store in Kolkata and we are extremely excited about it. Secondly, we have partnered with Lifestyle for the first time to launch in Kolkata. Thirdly we are launching our two popular brands for the first time in one store – Innisfree and Laneige. We are also grateful to partner with Quest Mall.

At Innisfree, our endeavour is to provide our customers with the magical powers of Jeju Island and touch the lives of our million consumers. Innisfree follows the trend faster than any other brand and we have a principle of changing 30% in & out every year to give newness to our customers. We have tried and studied the market and hence conceptualized the product list so that it suits each and every customer in all parts of India.

For Laneige we would like customers to experience “luminous beauty” through our products. Hydration is the fundamental key to luminous skin for beauty that radiates within. Laneige specializes on skin’s moisturizing mechanism based on the idea that a well-hydrated skin is the solution for many skin problems.”

On the association, Mr. Vasanth Kumar – Managing Director, Lifestyle International Pvt. Ltd. said, “Skincare is among the fastest growing categories in India and at Lifestyle. Innisfree and Laneige are much loved brands in skincare and hence, a natural fit at Lifestyle which promises its customers access to the best brands in Beauty and Skincare. Lifestyle, Innisfree & Laneige share a common brand ethos of commitment to customer satisfaction and providing them with a unique experience. We are delighted with this association and look forward to offering our customers with an international experience at our stores.”

About Global Innisfree

Korea’s representative naturalism beauty brand “Innisfree” was launched by AMOREPACIFIC in 2000 as the Group’s first naturalism brand. By 2007 the number of stores multiplied to over 100. Innisfree achieved more than KRW 100 billion in sales by 2011 and subsequently expanded the number of stores by at least 30% each year. As of July 2019, Innisfree is available in 14 countries and has 1817 stores globally (1716 Offline and 56 Online stores- Please see the chart below for detailed information)

Innisfree launched in India in October 2013 with the opening of its flagship store in Khan Market, New Delhi. Now Innisfree has 23 successful stores and retailing through Nykaa.com, Flipkart, Myntra.com and Purplle.com Innisfree has enjoyed a consistent run of hit products since 2006. This is particularly evident in 2010 when the brand launched its Green Tea Seed Serum and Jeju Volcanic Pore Clay Mask, which went on to become million-selling products. Innisfree continues to grow by releasing excellent products and maintaining many hit products based on the concept of naturalism.

Using only reliable ingredients obtained from pure nature and the consistent perpetuation in eco-friendly green design, Innisfree promises to stay environmentally sustainable in the pursuit of delivering beauty from nature to consumers.

April 2012 marked the inaugural launch of Innisfree outside of Korea with a savvy online store in China. Since then, the brand has attained extraordinary success, regional acclaim and lavish adoration from women worldwide through its unique brand positioning as a naturalism brand hailing from pristine Jeju Island. In addition, quality personal counselling service and outstanding store designs make Innisfree stores the landmarks of local market.

Innisfree is further expanding its presence in overseas markets in an effort to broaden its base as a global beauty brand.

About Laneige: Laneige has researched the interaction between water and skin for 20 years. Through the research, Laneige has learned that moisture is the key to vibrant and beautiful skin that transcends time. Laneige discovered the amazing power of moisture that multiplies the effects of hydrating, brightening and anti-aging and has developed Water Science™, the core technology of Laneige, by converting water, the source of life, into explosive moisture energy. Starting from Hong Kong and Shanghai, China in 2002, Laneige has made inroads into the global market and become Asian women’s favourite brand with its innovative products that lead beauty trends in line with the trendy sensibility and lifestyle of young women around the world.

About AMOREPACIFIC Corporation

Founded in 1932 and officially established in 1945, AmorePacific Corporation is a leading cosmetics company headquartered in Yongsan-gu Seoul, South Korea. A continuous devotion to quality improvement has led to AmorePacific’s renowned research and development center to be at the forefront of the cosmetic industry. With a great dream rooted in humanity’s beauty and health, AmorePacific seeks to push the boundaries of traditional beauty with innovative solutions drawn from rich Asian heritage. AmorePacific oversees a wide umbrella of brands including Laneige, Sulwhasoo, Etude House and Innisfree. With growing popularity in regional Asian markets and beyond – the world will know AmorePacific as ‘Asian Beauty Creator’.

 

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